Norah’s Valley at Gulfood 2026: A Celebration of Connection, Growth, and Global Opportunity

We are proud to reflect on an incredible experience at Gulfood 2026, where Norah’s Valley De-Alcoholised Wines had the honour of exhibiting on one of the world’s most influential food and beverage stages.

From 26–30 January 2026 at Expo City Dubai, we joined thousands of global brands, buyers, distributors, and industry leaders, sharing our story, our products, and our vision for premium, alcohol-free enjoyment.

Showcasing the Norah’s Valley Collection

At the International Trade Centre (ITC) Stand in the World Foods South Halls, we proudly presented our signature range of premium de-alcoholised beverages:

• Velvet Red – smooth, rich, and elegantly balanced
• Silk White – crisp, refreshing, and refined
• Cashmere Rosé – delicate, vibrant, and beautifully expressive
• Satin Sparkling Tea – celebratory bubbles with a sophisticated twist

Each product reflects our commitment to delivering the full wine experience—crafted through traditional wine-making methods, with alcohol carefully removed to preserve flavour, aroma, and character.

Check out our product here – https://norahsvalley.com/shop/

Outstanding Reception and Positive Feedback

One of the most rewarding aspects of Gulfood 2026 was the overwhelming positive response to our collection. Visitors were consistently impressed by the depth of flavour, smooth mouthfeel, and premium quality of our de-alcoholised wines.

Many attendees shared their appreciation for having a refined, alcohol-free alternative that does not compromise on taste or experience. From hospitality professionals to international buyers, the feedback reinforced our belief that mindful consumption and luxury can go hand in hand.

We were especially encouraged by comments highlighting:

• the authenticity of our wine profiles
• the elegance of our presentation
• the growing demand for premium non-alcoholic options
• the versatility of our range for retail and hospitality environments

Meaningful Conversations and New Opportunities

Throughout the exhibition, our team had the privilege of engaging in inspiring and productive conversations with buyers, distributors, retailers, and hospitality groups from across the globe.

These discussions opened doors to exciting potential partnerships and highlighted strong interest in bringing Norah’s Valley to new markets. From distribution opportunities to private-label discussions and collaborative projects, Gulfood provided an invaluable platform for growth.

Beyond commercial opportunities, we were equally grateful for the chance to exchange ideas, learn from industry peers, and gain insight into emerging trends shaping the future of food and beverage.

Strengthening Our Global Vision

Being present at Gulfood 2026 reaffirmed our mission:

“To create great tasting organic beverages that promote a healthy, responsible lifestyle.”

As global consumers increasingly seek balance, wellness, and quality, our presence at this event demonstrated that Norah’s Valley is well positioned to meet this demand with integrity and excellence.

The experience strengthened our confidence in our products, our story, and our long-term vision to build a trusted global brand rooted in craftsmanship and care.

A Heartfelt Thank You to the International Trade Centre (ITC)

We extend our sincere gratitude to the International Trade Centre (ITC) for their invaluable support and sponsorship, which made our participation in Gulfood 2026 possible.

Their commitment to empowering businesses and facilitating international market access continues to play a vital role in our growth journey. We are truly grateful for their belief in Norah’s Valley and their ongoing partnership.

Looking Ahead

Gulfood 2026 marked a significant milestone for Norah’s Valley, and we return inspired, motivated, and excited for what lies ahead.

With new connections, valuable insights, and strengthened partnerships, we are more committed than ever to expanding our reach and continuing to innovate within the premium de-alcoholised beverage space.

To everyone who visited our stand, shared feedback, explored our collection, and supported our journey, thank you. Your encouragement fuels our passion and drives us forward.

We look forward to welcoming you again soon and continuing to share the magic of Norah’s Valley with the world.

Stay connected with us for updates, new releases, and upcoming events.

With gratitude,

The Norah’s Valley Team